Since he was a child, growing up in Brooklyn NY, Cooch was always building and designing with Legos, Lincoln Logs, Spirograph & Erector Sets. By the time he was ten years old, he knew he wanted to enter into three different professions: Police Officer (like his dad), Commercial Artist & a job in the Music Industry. All three were achieved by the time he was twenty-one.
In high school, Cooch would always be found in the A/V room, signing out video cameras & projectors for different events. He also worked at a major NY electronics chain, Crazy Eddies, in sales and assistant Stock Manager. He had other jobs during the time he was in college, majoring in Criminal Justice, working in Construction/Home Improvements and for Cablevision as a Lineman, Installer and System Security. In 1989, Cooch became a Police Officer and started his first business, a video production company, Law & Order Video Productions. He filmed live shows for hundreds of local bands as well as some national acts. One of Cooch's good friends had his own radio show, Fingers Metal Shop on WBAB Long Island, where for a few years Cooch assisted with production, provided security and filmed the interviews with the artists. One of these artists was Dee Snider of Twisted Sister, an idol of his when Cooch was in his teens.
Dee & Cooch became the best of friends, working on many projects together. For Dee's band Widowmaker, Cooch filmed a few of their shows and went on to be their guitar tech, then drum tech. When Dee started his first radio show, Metal Nation on WRCN Long Island, he asked Cooch to produce the show. When Dee Snider's SMFs was formed (Dee fronting a band of TS fans), Cooch became the Tour Manager & Merchandise Company (SKREW Worldwide Syndicate Inc - skrew.com). What started out as just seven shows on the East Coast, ended up touring the world for the better part of ten years, visiting 44 states and 13 countries. Cooch, as Executive Producer, Coordinator, Art Director & Photographer, signed Dee to Koch Records and recorded the CD, "Never Let the Bastards Wear You Down". Cooch also booked Dee for autograph signings, live shows and as a special guest in the Las Vegas Hilton production of Monster Circus.